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Case Study

Publika

Publika Building & Construction Materials Trading Co.LLC is a privately-owned business offering a one-stop solution for architects, interior designers, developers, retailers, and private clients. Publika brings together a unique team of seasoned professionals.

Challenge

Before the redesign, Publika faced several challenges that were hindering their ability to reach their target audience effectively:

  • Outdated Design & Functionality
  • Low Customer Engagement
  • Brand Perception Issues
  • Inefficient Customer Journey

Our Responsibilities

  • Research & Strategy: We conducted thorough research into Publika’s target audience, industry trends, and competitor websites to understand their needs and challenges. This helped us craft a tailored design and strategy.
  • Design & Development: Our team handled the entire process from designing wireframes to developing the website, ensuring that the final product was not only visually appealing but also highly functional.
  • SEO & Content Strategy: We optimized the website for search engines to ensure that Publika’s website ranks highly for relevant search terms. Additionally, we worked on refining their content strategy to communicate their message more effectively.
  • Ongoing Support & Maintenance: After launch, we continue to offer ongoing support to ensure that the website remains up-to-date, secure, and optimized for performance.

Results

Since the launch of the new website, Publika has experienced significant improvements across multiple areas:

  • Enhanced Brand Perception: The modern design and improved content presentation have elevated Publika’s brand image. Clients now perceive Publika as a professional, reliable, and cutting-edge company in the construction materials industry.
  • Increased User Engagement: The intuitive design and improved user experience have led to higher engagement rates, with more visitors exploring the site and spending more time browsing products and services.
  • Improved Conversion Rates: By streamlining the customer journey and ensuring that relevant information is easy to find, Publika has seen an increase in the number of website visitors converting into leads and customers.
  • Mobile Traffic Growth: With the mobile-optimized design, Publika has seen an increase in traffic from mobile devices, further expanding their reach to a broader audience.
  • Stronger Online Presence: The website’s improved search engine optimization (SEO) has made Publika more visible to potential clients searching for construction materials online, resulting in more organic traffic.